INTERSTATE MOBILE ADVERTISING, INC.

THE DRIVING FORCE BEHIND EFFECTIVE ADVERTISING

 

 

 

 

 

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      WHY IT WORKS

 

"Mobile billboard displays boost name recognition 15 times greater than any other form of advertising”
     - European Outdoor Advertising Association

 

"Approximately 80% of all consumers are out of their home during the majority of the day from 9:00 am to 3:00 pm."

     - Simmons 2002 Fall Study

 

"Messages on outdoor mobile billboards have a 97% recall rate. 96% respondents said mobile is more effective than traditional outdoor ads."
    - Outdoor Advertising Magazine

 

"91% of target audience noticed text and graphics on truck advertising."

"31% of respondents looked closely at the trucks.

"29% of those surveyed said they would buy products advertised on trucks.

     - Findings by 3M and The American Trucking Association

 

 

“Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.”
     - The Point of Purchase Institute, Washington, D.C.

 

"Mobile Billboards resulted in an increase in sales of 107% versus a 54% increase for static billboards."

        -Product Acceptance and Research, Inc.

 

 

 

 

 

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